Twilio (NYSE: TWLO), the customer engagement platform that drives real-time, personalised experiences for today’s leading brands, today announced that Fresha, a leading booking platform for the beauty and wellness industry, is building deeper customer trust and driving significant business growth by adopting Rich Communication Services (RCS) messaging, powered by Twilio and Google.

to centralise these channels was enabled by Twilio’s strategic partner, Zing. With the help of Twilio’s solutions, Fresha can now build and launch new features at pace, focusing on local customer preferences and staying trusted and compliant as they grow.

Jeremy Miller, Head of Product at Fresha said: “Twilio lets us launch in new countries with complete confidence that our messages will be delivered, protecting the customer experience no matter where we go.”

Peter Bell, EMEA Vice President of Marketing at Twilio said: “In today’s digital age building customer trust has never been more important and yet we’re all increasingly mistrusting of communication channels. In fact, according to Twilio’s SOCER report 61% of consumers don’t believe brands use their data in their best interest. By adopting RCS, they’ve transformed messaging into a secure, branded space their customers recognise and trust. With Twilio’s technology, Fresha is building stronger relationships from the first booking to the final thank you and beyond.”

About Twilio

Today's leading companies trust Twilio's Customer Engagement Platform (CEP) to build direct, personalised relationships with their customers everywhere in the world. Twilio enables companies to use communications and data to add intelligence and security to every step of the customer journey, from sales to marketing to growth, customer service and many more engagement use cases in a flexible, programmatic way. Across 180 countries, millions of developers and hundreds of thousands of businesses use Twilio to create magical experiences for their customers. For more information about Twilio (NYSE: TWLO), visit: www.twilio.com.

About Fresha

Fresha, one of the largest dedicated booking platforms for beauty and wellness, is trusted by over 130,000 businesses in 120 countries. To date, clients have booked over 1 billion appointments through the platform, which now sends more than 1.5 million messages every single day. With a mission to make self-care universally accessible, Fresha’s growth is powered by delivering seamless, personalized experiences - before, during, and after every appointment. Achieving that at global scale is no simple feat, but it's central to Fresha’s vision.

View source version on businesswire.com: https://www.businesswire.com/news/home/20250722634873/en/