SHEIN Launches SHEIN Exchange Resale Platform in Europe and the United Kingdom

community, we know that there is a lot of work to be done to achieve a fully circular textile future by 2050. SHEIN continues to integrate circular practices into our business model by increasing the use of recycled and rescued materials, while also designing platforms and programmes to help extend the lifecycle of our products."

"With the extension of our SHEIN Exchange platform into Europe and the UK, we hope to provide more of our global customer community with ways to easily participate in the circular economy and promote the environmental benefits of shopping second hand rather than buying new. As we extend SHEIN Exchange to new markets, we remain committed to gathering user feedback, and finding ways to improve this programme and enhance the user experience on the platform."

In a series of studies conducted in September 2023, SHEIN customers indicated a strong desire to integrate circular practices into their daily lives, with clothing donation and peer-to-peer resale online emerging as the respondents' top two ways of participating in the circular fashion ecosystem.

The results also showed that nearly half of the respondents from the UK, France, Germany, and Brazil were motivated to buy second-hand clothing online because of their shared commitment to sustainability and circular fashion. The studies surveyed 3,500 customers across the U.S, Brazil, Mexico, the UK, France, and Germany to understand SHEIN customer preferences on engaging with circularity.

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