ProColombia United Kingdom Colombia Spain

"The magic of Macondo and the legacy of Gabriel García Márquez allow us to showcase Colombia's cultural and literary richness to the world. With this activation in the Madrid Metro, we bring a piece of our country to one of Europe's most iconic settings, reinforcing the message that Colombia, The Country of Beauty, is much more than a destination—it is a unique cultural experience," said Carmen Caballero, president of ProColombia.

The activation is part of Colombia's prominent participation in FITUR 2025. This year, the country will host its largest delegation ever, with 50 key representatives from the sector, including tour operators, accommodation providers, and regional entities. Led by the Ministry of Commerce, Industry, and Tourism and ProColombia, this effort underscores Colombia's commitment to positioning itself as a diverse, sustainable, and attractive destination in international markets.

Photo: https://mma.prnewswire.com/media/2604811/ProColombia.jpg

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