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07.08.2025 - 18:08:49

End of Semester AI Report: More college students say AI is helping them get better grades

quadrupled in the Spring semester compared to Fall '23.

Students are most frequently using the AI tools between 9 PM and 11 PM, when they need anywhere, anytime help and professors are out of reach. More than 60% of AI study tool usage happened outside the hours of 8 AM to 5 PM.

More broadly, a Pearson research survey of 800 nationally representative US college students, conducted with Morning Consult, shows an increasing interest in using AI tools for study.

51% of spring semester students said gen AI has helped them get better grades, a 4-percentage point increase from Fall '23.56% of spring semester students said gen AI has helped them be more efficient, a 7-percentage point increase from Fall '23.44% of students are seeking tools to walk them through problems. For STEM majors, 51% want gen AI to walk them through problems.Nearly 60% of students are interested in trying new gen AI tools.

"It is very encouraging that students are going deeper into their learning materials by using generative AI," stated Tony Prentice, Pearson's Chief Product Officer. "Their feedback on and usage of our study tools are helping us shape these AI experiences. We're seeing that students trust and enjoy AI that is embedded in their content. This is taking learning to a new level."

Anthony Gonzalez, a student at Cerritos Community College who used the AI study tools in his General Chemistry class said, "I felt much more prepared for class, quizzes, and exams all around. Not to mention you could ask the AI study tool any question at any given time."

To meet the growing demand, Pearson is expanding its AI study tools to 50 MyLab and Mastering study platform titles with integrated eTextbooks to reach millions of students in the US for the Fall 2024 semester. Pearson also recently announced the launch of AI tools in international editions.

Pearson's application of generative AI is backed by learning scientists, vetted by subject matter experts, and based on content from Pearson's library of higher education content. With more than 80% of its products now digital or digitally enabled, Pearson is committed to investing in the responsible application of AI to advance product innovation and enhance the learning experience.

About Pearson
At Pearson, our purpose is simple: to add life to a lifetime of learning. We believe that every learning opportunity is a chance for a personal breakthrough. That's why our c. 18,000 Pearson employees are committed to creating vibrant and enriching learning experiences designed for real-life impact. We are the world's leading learning company, serving customers in nearly 200 countries with digital content, assessments, qualifications, and data. For us, learning isn't just what we do. It's who we are. Visit us at pearsonplc.com.

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