Omnicom Media Group New York

07.08.2025 - 17:58:14

OMNICOM MEDIA GROUP RETURNED FROM CANNES AS MOST HONORED MEDIA HOLD CO, PREFERRED PARTNER IN GAME-CHANGING COLLABORATIONS

proprietary browsing, shopping, and streaming insights to directly tie linear and CTV investment to purchases made on Amazon; a co-development partnership with The Trade Desk that enables both advanced video planning and sales-based optimization; TikTok shop certification for Omnicom's Flywheel digital commerce division that connect creator content to sales; and activating within Instacart's Developer Platform to make creator content shoppable and attributable.

Summing up the takeaway from OMG's week of awards and announcements, CEO Florian Adamski said, "The honors and headlines we earned in Cannes are a testament to our talent around the world. Connected and empowered our industry-leading Omni open operating system, they are creating the brilliant campaigns and first-to-market capabilities that unlock growth for our clients and opportunities for our people."

About Omnicom Media Group
Omnicom Media Group (OMG), the media services division of Omnicom Group Inc. (NYSE: OMC), delivers transformational experiences for consumers, clients, and talent. Powered by the Omni marketing orchestration system, OMG connects best -in-class capabilities that enable our full-service media agencies OMD, PHD and Hearts & Science to deliver more relevant and actionable consumer experiences; more productive and proactive client experiences; and more collaborative and rewarding talent experiences for the more than 26,000 people serving the world's leading brands in OMG agencies around the globe.