New Survey Reveals 70% of UK Consumers Demand Multiple Online Shopping Contact Points

Mitto published regarding customer attitudes towards delivery delays and communication expectations.Over 60% state that good customer service influences their decision to shop with an online retailer.90% of respondents said that their shopping experience is improved when a brand is available across more than one communication channel.

The survey findings underscore the evolving dynamics of consumer preferences, emphasizing the need for brands to adapt and optimize their online customer engagement strategies. As consumer behavior continues to shift towards digital channels, brands that prioritize a multi-channel approach are poised to thrive in the competitive online marketplace.

For more information, please contact:

Tyler McLaughlin
Brand Director
tyler@mitto.ch

Survey Methodology:

These findings are based on a Pollfish survey of 1,000 adults in the United Kingdom. The survey ran from December 1st through December 8th, 2023.

About Mitto:

Mitto is a leading provider of omnichannel communication solutions worldwide, supporting business growth with advanced customer engagement technology and messaging enablement. Mitto's platform offers easy-to-integrate APIs for SMS, voice and chat apps, next-generation enterprise messaging and end-to-end phone number management, ensuring that the world's largest mobile brands and operators are ready for what's next.

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