La Roche-Posay France Australia England United Kingdom United States of America Brazil New York

– the leading international not-for-profit organization dedicated to improving the lives of people living with skin conditions globally – adds, "Our member patient organizations witness firsthand the devastating impact of skin cancers and chronic sun damage on individuals and families. The 'Burn Lines' trends are a stark reminder of the misinformation prevalent online and the urgent need for clear, accessible and compassionate public education."

This is why La Roche-Posay, alongside with world-class dermatologists and leading health associations, join forces to pursue the collective effort to educate on scientifically backed sun safety measures, such as wearing a hat, clothes with sleeves, sunglasses, and apply a broad-spectrum sunscreen SPF50+/UVA on uncovered body areas.

La Roche-Posay will amplify content on social media under #DermsAgainstBurns to create a positive movement around the critical importance of sun safe habits.

Last, we will relentlessly continue to advocate, with the medical community, towards authorities, policy makers and trade associations to promote responsible sun behavior.

ABOUT THE DERMATOLOGISTS THAT SUPPORT #DERMSAGAINSTBURNS MESSAGING

Prof. Thierry Passeron, France – Chair, Dermatology Department, Nice University Hospital; melanoma and pigmentation researcher, expert in photoprotectionProf. Henry W. Lim, USA – Former Chair of Dermatology, Henry Ford Health; President, ILDS; expert in sunscreen and photoprotectionProf. Jorge Ocampo Candiani, Mexico – Former President, Mexican Society of Dermatological Surgery; incoming President, World Congress of Dermatology 2027Prof. Sergio Schalka, Brazil – Chair, Latin American Alliance for Photoprotection; lead, Brazilian Consensus on Photoprotection, expert in photoprotection

ABOUT LA ROCHE-POSAY, EUROMELANOMA & GLOBAL SKIN
For more information and resources on sun protection and melanoma awareness, please visit La Roche-Posay's Save Your Skin initiative, Euromelanoma and GlobalSkin websites.

Photo - https://mma.prnewswire.com/media/2743635/Protect_your_skin.jpg

                                      

View original content:https://www.prnewswire.co.uk/news-releases/la-roche-posay-and-global-skin-health-experts-unite-to-warn-about-long-term-consequences-of-dangerous-burn-lines-social-media-trend-302520887.html