Ipsos MMA announces the expanded launch of its NexGen Unified Marketing Measurement & Predictive Planning Solution

capabilities give clients the tools they need to bring disparate data, analytics, marketing planning and cross-functional teams together to produce results that drive increased sales and brand equity," said Patrick Cummings, CEO of Ipsos MMA. "The tools combined with the ability to measure true incrementality in terms of sales and longer-term brand equity on a daily and weekly basis provide the transformational foundation for companies to drive measurable competitive advantages in an always-on, dynamic marketplace."

Aspects of the NexGen platform have been powering client analytic programs since mid- 2024. The platform rollout will continue through 2025 with the introduction of new capabilities and significant updates to Ipsos MMA's client facing tools.

About Ipsos MMA

Ipsos MMA is the leading global data, analytics and software consultancy in the Unified Measurement Industry. The company enables its clients to achieve higher revenues and operating profits by optimizing their media, sales and operational investments via significantly enhanced and forward-looking planning, measurement, execution and recalibration. Ipsos MMA is headquartered in New York, NY and is a part of the leading global custom market research company Ipsos, which has major offices in over 80 locations worldwide. To learn more about Ipsos MMA, visit mma.com.

Press contact: Lisa.foster@ipsos.com

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