Ingka Centres Sweden England United Kingdom United States of America

66% of Gen Z prefer connecting with friends IRL (In Real Life), rather than meeting up and socialising online. Regardless of the digital savviness, they believe time spent together in person can help build trust (65%) and lead to more quality time (66%) Ingka Centres, the global developer running 34 meeting places in 13 countries, launches its first Life in Communities report looking at how communities and the needs of people within them have changed  

Notes to Editors 
The surveys were conducted online (CAWI, Computer-assisted web interviewing) among YouGov panellists in Sweden, Poland, Spain, the USA and China.?Data was collected during the period 30 October – 19 November 2023.

About?Ingka?Centres: 
Ingka Centres is part of the Ingka Group (which also includes IKEA Retail and Ingka Investments). Ingka Centres has more than 40 years of experience in shopping centres and today works with over 3000 brands across its portfolio of 34 meeting places in 13 markets. More information: www.ingkacentres.com, LinkedIn, Facebook, X. 

View original content:https://www.prnewswire.co.uk/news-releases/emoji-cant-hug-but-real-friends-can-new-study-by-ingka-centres-unveils-gen-zs-still-believe-in-the-power-of-in-person-connection-302052284.html