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IBM Study: Sports Fans Demand More Dynamic Digital Content, Powered by AI

18.08.2025 - 06:01:03

IBM Study: Sports Fans Demand More Dynamic Digital Content, Powered by AI. IBM Denmark Finland France Germany Netherlands Sweden United Kingdom New York

Most fans surveyed agree that AI-powered features will have a significant impact on how they consume sports More than half surveyed want AI-driven sports commentary and insights for past, current and future eventsMobile sports apps are becoming essential to the fan experience, particularly among fans attending events in-personfor more information.

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