Fresha's AI-Powered Defense Reduces Fraud By 99%

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"As we continue to grow, our responsibility to safeguard businesses and clients grows with us," said William Zeqiri, Founder & CEO at Fresha. "Fraudsters are becoming increasingly sophisticated, but so are we. With our proprietary AI and Machine Learning systems, we don't just react to fraud—we stop it before it even starts. Combined with our robust compliance and security frameworks, this ensures that Fresha remains the safest and most reliable platform in the industry."

Fresha's approach to security is not just about fraud prevention—it's about maintaining a seamless, efficient experience for over 130,000 partners and tens of millions of users globally. By automating security processes, Fresha eliminates complexity while safeguarding operations at scale.

With fraud on the rise globally—including £571 million in card payment fraud in the UK in 2023 and projected $91 billion in e-commerce payment fraud losses by 2028—Fresha's AI-driven security measures have never been more essential. As cybercriminals evolve, Fresha continues to lead the industry in setting new security benchmarks for trust and reliability.

About Fresha:
Fresha is the leading global marketplace and business management software for the beauty, wellness and self-care industry, empowering professionals with an all-in-one solution for bookings, payments, marketing, staff management, loyalty, and more. Trusted by millions of users worldwide, Fresha remains at the forefront of innovation, ensuring the highest level of security and efficiency for its users.

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