Electrolux Group Sweden
20.08.2025 - 08:13:46The rise of Speed Laundering - Electrolux report reveals convenience reshaping wash and drying habits across Europe
[2] A New Textiles Economy: Redesigning Fashion's Future Reference Ellen MacArthur Foundation, A new textiles economy: Redesigning fashion's future (2017)
[3] European Environment Agency management-of-used-and-waste-textiles
[4] Fashion Revolution
[5] The Truth About Laundry report Love Clothes for Longer edition 2024
[6] https://admin.betterlivingprogram.com/wp-content/uploads/2024/08/The-Truth-About-Laundry-Love-Clothes-for-Longer-edition-2024-Electrolux.pdf
[7] https://www.electroluxgroup.com/en/new-electrolux-group-study-shows-short-wash-and-low-temperature-key-to-reducing-environmental-footprint-of-clothes-42380/
[8] Based on external test of stain removal on 50 common household stains using UltraQuick 30°C program with 5kg load
[9] Become a Woolmark Wool Care Licensee | Woolmark
[10] The average energy consumption per cycle with the cotton standard program (ECO) according to EU Regulation EU 2023/2534 is 0.73 kWh. It is not the specific energy consumption of the 8 kg drying cycle
[11] Cycle cost calculated using the EU average electricity price in the second half of 2024 — a weighted average using the most recent (2023) consumption data for electricity by household consumers (https://ec.europa.eu/eurostat/statistics-explained/index.php?title=Electricity_price_statistics#Electricity_prices_for_household_consumers)
[12] Calculated with an average price of a cappuccino at Starbucks in Germany of €3.25 x 12 months = €39
[13] Compared to air drying confirmed by external test performed in May 2022
[14] Based on external test of thermal resistance for items dried with 3DSense Technology, performed according to ISO 11092
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The Truth About Laundry 2025 Electrolux
https://news.cision.com/electrolux-group/i/tal-2025-electrolux-cover,c3461602
TAL 2025 Electrolux cover
https://news.cision.com/electrolux-group/i/nikos-bartzoulianos,c3461603
Nikos Bartzoulianos
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