Walmart’s Dual-Pronged Strategy: Domestic Discounts and African Expansion

As the crucial holiday season approaches, Walmart is executing an ambitious two-front strategy that combines aggressive domestic pricing with international market penetration. The retail behemoth faces the challenge of simultaneously defending its home turf while establishing a foothold in South Africa’s competitive retail landscape.

Walmart has unveiled extensive Black Friday and Cyber Monday promotions featuring discounts reaching 60 percent across numerous product categories. The company is specifically targeting budget-conscious consumers with thousands of items priced under $20. This aggressive discounting strategy demonstrates Walmart’s determination to maintain its competitive edge during the critical year-end shopping period that significantly impacts annual revenue.

South African Market Entry

October 2025 marks Walmart’s Read more...