Visa’s Crypto Strategy Gains Momentum with Bitcoin Rewards Initiative
29.09.2025 - 07:09:04Strong Fundamentals Underpin Strategic Shift
Visa is making strategic moves to strengthen its position in the digital payments landscape through an unexpected partnership with fintech innovators. The payment processing giant is launching an offensive that embraces the controversial cryptocurrency Bitcoin, raising questions about whether this approach will deliver the anticipated growth acceleration.
Despite periodic market volatility, Visa’s core financial metrics remain impressive:
* An operating margin of 97.8% alongside net margins of 51%
* Robust cash flow generation supporting dividend payments and share repurchases
* Dominant market presence with 4.7 billion cards and 150 million merchants worldwide
* Significant regulatory barriers protecting the business model from new competitors
The company benefits from a distinctive operational framework: functioning purely as money transfer infrastructure means Visa carries no credit... Read more...