Tilray Stock Surges as Quebec Lifts Vape Ban

A significant barrier has fallen in the Canadian cannabis market. Tilray Brands, Inc. has successfully entered the province of Québec, a region that had previously enforced a complete prohibition on cannabis vape products. This long-awaited market access, effective this Wednesday, represents a pivotal moment for the company and is generating substantial optimism among its investors.

The legalization of vape products in Québec unlocks the second-largest cannabis market in Canada for Tilray. The company is strategically deploying its powerful “Good Supply” brand to capture market share and redirect consumer spending away from illicit channels and into its official revenue streams.

The initial product rollout is highly targeted, featuring Read more...