Strategic Pivot: 180 Life Sciences Rebrands as ETHZilla with Major Treasury Shift

In a dramatic strategic overhaul, 180 Life Sciences Corp. is rebranding as ETHZilla and shifting its core focus to digital asset treasury management. The company announced significant updates concerning its substantial Ethereum holdings, a major financing arrangement, and changes to its executive leadership, moves that are fundamentally reshaping its investment narrative.

This strategic redirection coincides with a change at the helm. Effective September 4, McAndrew Rudisill, the company’s former Chairman, assumed the role of Chief Executive Officer. He succeeded Blair Jordan, who stepped down from the position on that same date. The corporate rebranding to ETHZilla underscores this new chapter dedicated to cryptocurrency strategy.

Substantial Digital and Liquid Reserves

Central to this new direction is the company’s Read more...