Starbucks Faces Critical Test on Dual Fronts

The global coffee chain finds itself navigating turbulent waters as simultaneous challenges in its two most important markets threaten to disrupt operations. With a major strategic pivot underway in China and escalating labor tensions at home, Starbucks confronts what may become defining moments for its future trajectory.

Back in the United States, labor relations have deteriorated significantly. The company now faces the prospect of its largest-ever strike, strategically timed for November 13 to coincide with the high-revenue “Red Cup Day.” Starbucks Workers United has identified at least 25 cities for potential walkouts, signaling widespread employee dissatisfaction.

The unionized baristas’ demands extend beyond conventional wage increases. Among their key concerns is securing Read more...