Salesforce Stock Gains Momentum with Bullish Outlook for 2026

A wave of optimism is washing over Salesforce shares this Wednesday, marking a potential turning point after a challenging year of significant price declines. The shift in sentiment is being driven by prominent financial institutions, including BTIG and Mizuho, which are highlighting the software giant's substantial recovery potential. Market observers are now questioning whether the twin engines of artificial intelligence hype and the new "Agentforce" platform could propel the stock back to growth in the coming year.

Beyond external analyst praise, internal signals are also bolstering confidence. In a notable display of faith, Director G. Mason Morfit capitalized on the stock's weakness in early December to execute a major insider purchase worth approximately $25 million. The market typically interprets such substantial buying by executives as a strong vote of confidence in the company's operational turnaround.

This sentiment is reinforced by tangible strategic progress. The recently expanded partnership with Vonage, aimed at better integrating AI into customer communications, underscores the company's focused strategy behind its emerging "Agentforce" platform.

A Consensus of Analyst Upgrades

The current upbeat mood is primarily fueled by a series of positive research notes from top-tier analysts. Investment bank BTIG has initiated coverage on the stock with an immediate "Buy" rating, attaching a price target of $335. This suggests considerable upside from current trading levels.

Should investors sell immediately? Or is it worth buying Salesforce?

This view is supported by peers at Mizuho Securities and HSBC. Analysts at HSBC forecast a fundamental shift in investor focus by 2026, moving away from pure hardware toward software solutions. In this evolving landscape, Salesforce is positioned as a primary beneficiary. DBS Group further reinforces this perspective with an even more ambitious price target of $377. Market watchers interpret this concentrated analyst approval as an indication that the stock's valuation appears attractive following its year-to-date loss of over 32%.

Technical Recovery and Dividend Consideration

From a chart perspective, the stock is gradually working its way out of its trough. Currently, Salesforce shares are trading at €218.50. The distance from the 52-week low of around €195 has now widened to a solid 11%, though the path back to the yearly high of €345 remains a long one.

For near-term traders, today's date, December 17, holds tactical importance: it is the last trading day "cum dividend." Shareholders who hold the equity through the market close will secure their right to the quarterly payout before the stock adjusts downward for the dividend amount in Thursday's session.

Conclusion

The Wall Street consensus is decidedly positive, reflected in an average price target exceeding $320 and a clear majority of buy recommendations. With its strategic technological pivot toward AI agents and broad-based analyst support, the groundwork appears to be laid for a sustained recovery heading into 2026.