Ryohin Keikaku Shares Face Market Pressure Despite Robust Sales Performance

Ryohin Keikaku Co., the operator of the MUJI retail brand, finds itself in a curious market position. The company continues to demonstrate remarkable operational strength with its 19th consecutive month of comparable sales growth, yet its share price is failing to reflect this fundamental success.

The retailer’s performance data for August 2025 reveals significant expansion across its business segments. Comparable store sales from directly managed locations, combined with online revenue, advanced by 6.1 percent compared to the same period last year. When accounting for all sales channels including online shops, the company achieved an even more substantial increase of 15.7 percent.

This consistent upward trajectory, now maintained for over a year and a half, has been driven by broad-based strength. The Read more...