Redcare Pharmacy Faces Dual Challenges as Key Payment and Rival Expansion Loom

The start of 2026 presents a period of significant pressure for online pharmacy operator Redcare Pharmacy. The company’s shares have shed nearly half their value over the past twelve months, and two critical challenges are converging: a substantial bond repayment and an aggressive new competitor entering its core market.

The competitive landscape shifted fundamentally in mid-December 2025. German drugstore chain dm-drogerie markt launched its “dm-med” platform on December 16, making a targeted move into the over-the-counter (OTC) medication market. This segment has been a traditional revenue stronghold for Redcare.

dm-drogerie markt enters from a position of strength, boasting an existing base of 12.5 million app users and a network of approximately Read more...