Puma Shares Face Mounting Industry Pressures

The German sportswear giant Puma finds itself navigating a perfect storm of industry-wide challenges, with recent developments confirming that its difficulties extend far beyond company-specific issues. The latest blow came from Canadian competitor Lululemon, whose drastic downward revision of its 2025 outlook sent shockwaves through the athletic apparel sector and validated investor concerns about systemic pressures.

Lululemon’s stark warning highlighted two critical factors plaguing the industry: weakening consumer demand in key markets and skyrocketing import tariffs. The market response was immediate and severe, with Lululemon’s stock experiencing double-digit declines following the announcement.

For Puma, this development serves as painful confirmation that the headwinds it identified in its own July profit warning are industry-wide rather than isolated. The Herzogenaurach-based company now Read more...