Procter & Gamble’s Dual-Pronged Strategy Amid Share Price Pressure

While its shares have faced a challenging year, consumer goods behemoth Procter & Gamble is executing a two-part offensive strategy. The company is simultaneously launching a major marketing campaign and taking regulatory action against a competitor, signaling a fight for market leadership rather than a defensive retreat. Investors are now questioning whether these moves can reverse the stock’s downward trajectory.

In a move underscoring its aggressive stance on market competition, Procter & Gamble recently prompted a regulatory escalation. On Monday, the National Advertising Division (NAD) referred competitor Rascals International to the Federal Trade Commission (FTC) following a challenge initiated by P&G. The core allegation involves misleading advertising claims Read more...