Procter & Gamble Launches Aggressive Pricing Strategy Amid Tax Shifts

Consumer products titan Procter & Gamble is making a bold move with a sweeping price reduction initiative. While appearing consumer-friendly, this strategy is a direct response to new tax legislation, unfolding simultaneously with a significant corporate restructuring. Market observers are questioning whether this dual approach will fortify the company’s competitive standing or ultimately pressure its profit margins.

A fundamental revision to India’s Goods and Services Tax (GST) framework, effective September 22, has resulted in substantially lower tax rates on numerous consumer items. In a swift reaction, P&G is passing these tax savings directly to shoppers by slashing prices across nearly its entire product portfolio. In an intensely competitive market, this maneuver is viewed as critical for... Read more...