Procter & Gamble Bets Big on European Expansion

Consumer goods titan Procter & Gamble is making a powerful statement this week with a significant capital commitment. The company is channeling more than €187 million into Hungary to substantially scale up its manufacturing and research capabilities. This strategic offensive arrives at a pivotal moment, as P&G shares recently faced headwinds, touching a 52-week low in early November. Could this substantial investment signal a turning point for the equity?

The substantial Hungarian investment stands in stark contrast to P&G’s recent strategic pullback from other markets. In early October, the corporation revealed plans to discontinue its production and distribution operations in Pakistan, opting instead for a Read more...