PayPal Launches Multi-Pronged Assault on UK Payments Market

PayPal has initiated a comprehensive product offensive in the United Kingdom, marking a significant strategic shift for the payment service provider. The November 12, 2025 launch introduces multiple new offerings—including debit and credit cards, a loyalty program, and aggressive commercial partnerships—as the company seeks to reclaim territory in the intensely competitive fintech landscape. This raises a crucial question: will these measures be sufficient to reinvigorate the company’s stalled growth trajectory?

The centerpiece of this initiative is PayPal+, the company’s first-ever loyalty program introduced in the UK market. Participants will accumulate points through various payment methods: using their PayPal balance, linked payment cards, or the “Buy Read more...