Nike Shares Face Sustained Decline as Investor Confidence Wanes

The athletic apparel giant finds itself mired in an extended downturn with no clear reversal in sight. As broader U.S. markets continue reaching unprecedented heights, Nike’s stock performance tells a contrasting story of persistent declines. What fundamental issues are driving this former industry leader’s prolonged descent?

The scale of Nike’s challenges becomes particularly evident when examining its performance against market benchmarks. Since the beginning of the year, the company’s shares have declined by nearly 25%, while the S&P 500 index has advanced more than 18% during the same period. This staggering performance gap of over 40 percentage points highlights how dramatically Nike has diverged from the general upward trajectory of Read more...