Nike’s Turnaround Strategy Faces Critical Test

A wave of analyst optimism is building around Nike as the sportswear giant prepares to report crucial quarterly results later this month. Multiple financial institutions have recently issued positive assessments, suggesting confidence may be returning to the athletic apparel empire after a period of significant challenges.

Market experts are increasingly bullish on Nike’s prospects. Bank of America reaffirmed its “Buy” recommendation yesterday, projecting that the company will achieve stabilization during the second half of the year. Their analysis points to solid back-to-school shopping trends in the United States and identifies potential for sales growth in coming months.

This positive outlook was echoed by Citigroup, which raised its price target for Nike shares. These developments form part of a... Read more...