Is Nike’s Recovery Gaining Momentum?

After a prolonged period of disappointing earnings and margin compression, the athletic apparel giant Nike is showing unexpected signs of revitalization. Recent analyst assessments suggest the company may have initiated a meaningful turnaround, though questions remain about whether this improvement represents sustainable progress or merely a temporary rebound.

Market experts are revising their outlook on Nike following the company’s first-quarter 2025 financial release. Investment firm Wells Fargo upgraded the stock to “Overweight” status while boosting its price target from $60 to $75. Analyst Ike Boruchow noted significant indicators of potential recovery: “Nike experienced a negative revision cycle for over three years, and we anticipate this trend reversing within the next 6-9 months.”

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