IBM’s Dual-Pronged Strategy: F1 Glamour Meets Quantum Ambition

In an unconventional strategic pivot, IBM is deploying a dual approach to reclaim its position at technology’s forefront. Rather than engaging in a direct battle for AI supremacy with other tech giants, the venerable IT firm is combining high-profile marketing with deep-tech infrastructure investment, creating a distinctive path forward.

The company launched a major new marketing initiative, “Let’s create smarter business,” this past Wednesday. This campaign directly targets a critical challenge faced by corporations worldwide: the successful scaling of artificial intelligence beyond isolated pilot programs. To bridge this adoption gap, IBM has enlisted an unexpected narrator?seven-time Formula 1 world champion Lewis Hamilton. The multi-million dollar campaign features Hamilton explaining how IBM’s integrated suite of AI, hybrid-cloud, and quantum technologies can Read more...