Hasbro’s Strategic Pivot: Headquarters Relocation and Disney Alliance Signal New Direction

In a significant corporate shift, toy and entertainment giant Hasbro is embarking on a dual-pronged strategy to revitalize its business. The company announced plans to relocate its century-old headquarters from Rhode Island to Boston’s dynamic Seaport District, while simultaneously forging a major new licensing partnership with The Walt Disney Company for its iconic PLAY-DOH brand. These moves represent a fundamental repositioning as Hasbro confronts challenges within its traditional toy segments.

Scheduled for completion by late 2026, the headquarters move transcends a simple change of address. The new 265,000-square-foot facility will serve as the central hub for Hasbro’s toy, board game, and licensing operations, housing at least 700 full-time employees. Chief Executive Officer Chris Cocks identified Boston’s thriving business ecosystem, extensive... Read more...