Harley-Davidson Investors Await Crucial Year-End Financial Report

All eyes are on Harley-Davidson as the iconic motorcycle manufacturer prepares to release its fourth-quarter and full-year 2025 financial results. The report, scheduled for Tuesday, February 10, 2026, before the market opens, represents a pivotal moment for shareholders following a period of contrasting signals from the company.

Management will host an audio webcast, accompanied by a presentation, to discuss the outcomes between 8:00 and 9:00 AM Central Standard Time. This event will cover the quarterly performance, broader business developments, and the corporate outlook moving forward.

The upcoming announcement carries heightened interest due to Harley-Davidson's impressive third-quarter 2025 performance. During that period, the company significantly surpassed market projections, reporting earnings per share (EPS) of $3.10 against expectations of $1.38 and revenue of $1.34 billion. This strong showing demonstrated the potential for positive surprises.

However, the longer-term financial picture painted by analysts reveals a more challenging trajectory. Estimates suggest the company's revenue could decline from $5.84 billion in 2023 to a projected $3.75 billion in 2026. Over the same span, adjusted earnings per share are forecasted to potentially fall from $4.96 to $2.09.

Strategic Moves to Bolster the Business

In response to these headwinds, the firm's leadership has implemented several strategic financial measures. Analysts note ongoing profitability and a focus on margin protection through debt reduction and cost-cutting initiatives. Recent debt transactions are intended to strengthen the balance sheet and are projected to generate approximately $1.25 billion in free cash flow by 2026.

Should investors sell immediately? Or is it worth buying Harley-Davidson?

Furthermore, a share repurchase program announced in July 2024 remains active. This $1 billion initiative, funded by operational cash flow, underscores management's commitment to returning value to investors.

Product-Led Revival for the New Model Year

A key factor for future growth is Harley-Davidson's substantial product launch for the 2026 model year. In January 2026, the company unveiled 13 new motorcycles in a major offensive. The expanded lineup includes updated Grand American Touring models, a broader range of CVO (Custom Vehicle Operations) offerings, and the Pan America 1250 Limited adventure bike.

This diverse portfolio is a strategic effort to enhance brand appeal and solidify Harley-Davidson's identity as a technology-focused premium marque. The company is targeting key segments such as luxury touring, three-wheelers, and limited-edition models.

As the earnings date approaches, the investment community will be listening closely for early indications of whether the new model range is providing a positive commercial impetus and how the company's financial strategies are translating into operational results.