GoPro Shares Plunge Following Disappointing Quarterly Results

GoPro's stock value experienced a significant downturn after the company released weaker-than-expected quarterly earnings. On Friday, shares plummeted 10% to reach $1.53, marking a new low for the former industry leader.

The third quarter of 2025 proved challenging for the action camera manufacturer. Revenue dropped sharply by 37% to $163 million, with retail sales showing an even more pronounced decline of 41%. Direct sales through GoPro.com also decreased by 22%. Camera unit shipments contracted to approximately 500,000 units, representing an 18% reduction compared to the same period last year.

Key financial metrics for Q3:
* Total revenue: $163 million (-37%)
* Retail revenue: $123 million (-41%)
* Camera units shipped: ~500,000 (-18%)
* Subscribers: 2.42 million (-5%)

Losses Widen Substantially

The company's financial position deteriorated further as net losses expanded to $21 million. This translated to a per-share loss of $0.13, showing notable weakening compared to the previous year's performance. Even adjusted figures remained negative at $0.09 per share, falling short of analyst expectations.

Should investors sell immediately? Or is it worth buying GoPro?

New Product Launches Amid Ongoing Challenges

In an effort to reverse its fortunes, GoPro introduced three new hardware products during the quarter: the MAX2 360 camera, LIT HERO camera, and Fluid Pro AI gimbal. Company leadership described these launches as representing "significant forward progress."

However, market sentiment appears skeptical about whether these innovations will be sufficient to compete effectively in the competitive consumer electronics sector. The stock's performance tells a clear story: since September, share values have collapsed by 27.83% and currently trade well below the 52-week high of $3.05.

Recovery Prospects and Leadership Confidence

Despite the negative indicators, CEO Nicholas Woodman has demonstrated personal confidence in the company's direction. A trust associated with him invested $2 million in GoPro stock. Management has also projected a 10% revenue increase for the upcoming fourth quarter.

Technical indicators, however, continue to suggest selling pressure. Both short-term and long-term moving averages are emitting bearish signals. The critical question facing investors remains whether GoPro can execute its planned turnaround or if further declines lie ahead.