GoPro’s Three-Pronged Product Launch Aims to Reignite Growth

GoPro is mounting a strategic comeback with the introduction of three new products designed to revitalize its business. The action camera specialist is launching a 360-degree camera, a compact lifestyle camera, and an AI-powered gimbal in an effort to counter recent disappointing financial results. Initial market reaction to these announcements has been cautious, raising questions about whether this new generation of hardware can deliver the necessary revenue boost.

The company’s second-quarter 2025 results revealed an 18% decline in revenue, which fell to $153 million. While the loss per share showed some improvement, investors responded negatively to the recent product unveilings. On Thursday, GoPro shares declined by almost 6%, a notable contrast to the previous Monday’s 19% surge that followed the company’s inclusion on... Read more...