Goldman Sachs Initiates Coverage on ServiceNow with Bullish Outlook

In a notable move, Goldman Sachs has commenced its equity research coverage of ServiceNow, assigning the stock a "Buy" rating and setting a price target of $205. This projection implies a potential upside of approximately 45% from the recent trading level near $141.80. This optimistic stance arrives amidst a backdrop of caution from other market observers, creating a clear divergence in analyst sentiment.

The bullish call from Goldman Sachs contrasts with a more recent adjustment from another firm. Just last Friday, Stifel reduced its price target on ServiceNow to $200, citing concerns over restrained U.S. federal government spending. This juxtaposition frames a central question for investors: can Goldman's confidence outweigh the prevailing market skepticism?

The company is navigating several significant strategic initiatives. A primary focus is the planned acquisition of cybersecurity firm Armis for $7.75 billion in cash, with completion anticipated in the second half of 2026. Management believes this deal will substantially expand ServiceNow's addressable market in security, though it also introduces near-term questions regarding capital allocation and integration execution.

Furthermore, ServiceNow executed a 5-for-1 stock split in mid-December, a move aimed at improving share accessibility. Despite this, the stock concluded the 2025 trading year down roughly 30%, largely reflecting broader volatility within the SaaS sector. In a governance-related development, the company appointed Hossein Nowbar as President and Chief Legal Officer in early January.

Should investors sell immediately? Or is it worth buying ServiceNow?

The Core of the Bull Case: AI and Expansion

Goldman Sachs’ investment thesis centers on ServiceNow’s potential to evolve into a central "AI Control Tower" for enterprise operations. Analysts highlighted the monetization opportunity presented by the generative AI capabilities within the "Now Assist" platform. They also pointed to ServiceNow's expansion into adjacent markets, such as security and customer relationship management (CRM), as key drivers expected to unlock new revenue streams and justify the elevated price target.

All Eyes on the Upcoming Earnings Report

The next major catalyst for the stock is scheduled for January 28, when ServiceNow will release its fourth-quarter and full-year financial results. This report will provide management’s first opportunity to update its guidance following the Armis announcement and recent indications of softer federal sector demand. Market participants will scrutinize several specific metrics:
* The performance and outlook for federal government contracts.
* The detailed timeline and expected financial impact of the Armis integration.
* Concrete revenue figures related to Now Assist, particularly from Pro-Plus licenses.

From a technical perspective, the shares are testing support levels around $140. A sustained move above $145, potentially fueled by positive earnings data or clear commentary on the Armis acquisition, could signal a trend reversal. Conversely, a lack of structured, reassuring answers from management may increase downward pressure on the stock.

The Bottom Line: The January 28 earnings call will be decisive. Precise and positive commentary from ServiceNow’s leadership regarding federal deals, the Armis integration timeline, and Now Assist revenue could alleviate market doubts and stabilize the share price. Should clarity be lacking, however, selling pressure is likely to intensify.