Fluent Shares Face Sustained Decline Despite Capital Infusion

Fluent's stock remains entrenched in a pronounced downward trajectory, even as the company secures a vital financial lifeline. While the firm's commerce media division reports exceptional expansion, technical analysis underscores a persistent bearish trend that continues to pressure shareholder value.

Facing substantial financial headwinds, Fluent executed a crucial private placement in August 2025, issuing 5.87 million shares at $1.75 per share to raise $10.3 million. The transaction included additional warrants that could potentially generate up to $13 million more in funding. This capital injection addresses immediate concerns following a difficult second quarter in 2025, where the company recorded a net loss of $7.2 million.

Market observers now question whether these newly acquired funds can effectively counter the company's ongoing cash burn rate and stabilize its financial position.

Commerce Media Division Shows Explosive Growth

Contrasting with the company's overall struggles, Fluent's commerce media segment demonstrates remarkable performance. Second-quarter 2025 results revealed a staggering 121% revenue surge to $16.1 million, with this division now contributing 36% of Fluent's total revenue.

The strategic partnership with Rebuy Engine continues to drive this impressive expansion:
* Active merchants have multiplied by 700% since May 2025
* September 2025 recorded over 1 million ad-unit sessions
* Participating retailers generate $0.35 in additional profit per order

Should investors sell immediately? Or is it worth buying Fluent?

With an annualized revenue run rate exceeding $80 million, this business unit displays significant momentum that could potentially offset weaknesses in other areas.

Technical Indicators Signal Continued Pressure

Chart analysis presents a concerning outlook for Fluent shares. Since October 8, 2025, the stock has declined by 13.98%, with shares trading at $2.08 as of October 29 after falling another 1.42% that day.

Multiple technical factors reinforce the negative sentiment:
* Both short-term and long-term moving averages generate sell signals
* Key support emerges at $1.99 with resistance between $2.15 and $2.16
* Analysts project an additional 3.08% decline over the next three months
* The anticipated trading range spans from $1.73 to $2.33

Despite analysts maintaining a "hold" rating with a $3.00 price target, near-term prospects appear challenging. The upcoming quarterly report scheduled for November 13, 2025, will provide crucial insight into whether the commerce media segment's robust growth can counterbalance the company's broader decline.