Flowers Foods Shares Hit Yearly Low Amid Disappointing Outlook

Shares of American bakery giant Flowers Foods have plummeted to a new 52-week low following a disappointing quarterly earnings report and a significant downward revision to the company’s annual guidance. The producer of Nature’s Own and Dave’s Killer Bread now faces mounting pressure from shifting consumer trends and intense market competition, raising questions about its strategic pivot.

While Flowers Foods managed to meet profit expectations for its second quarter, the company fell notably short on revenue targets. Actual sales came in at $1.24 billion, missing the projected $1.27 billion. This underperformance prompted management to adjust its full-year outlook downward?a move that investors typically view as a cautionary signal.

The revised annual revenue forecast now stands at $5.24 to... Read more...