EU Launches Fresh Antitrust Probe Into Alphabet

European regulators have initiated a significant new antitrust investigation targeting Alphabet Inc., Google’s parent company. According to announcements made on November 12, 2025, the European Commission is preparing formal charges under the Digital Markets Act (DMA), focusing on allegations that Google manipulated search rankings to disadvantage news publishers running third-party sponsored content.

The core allegation centers on systematic demotion in search results for publishers that feature advertising content from other companies. European authorities are leveraging the DMA, comprehensive legislation designed to curb the dominance of major digital platforms. The potential consequences for Alphabet are severe, with violations carrying fines of up to 10% of global annual revenue. Given Alphabet’s substantial earnings, this could Read more...