Dish Network Implements Dual Strategy: Price Hikes and New Bundling Partnership

Dish Network executed two significant strategic moves on the same day, implementing a previously announced price increase for core television packages while simultaneously launching a new collaboration with subscription bundling specialist Bango.

The partnership integrates Bango’s Digital Vending Machine® platform into Dish’s TV and Sling TV services. This technology facilitates the rapid creation of new subscription bundles, with an initial focus on a football streaming service. The integration allows customers to seamlessly add these services to their existing monthly bills.

Paul Larbey, CEO of Bango, emphasized that this alliance equips Dish and Sling to better address growing consumer demand for personalized and flexible subscription options.

Price Adjustments Take Effect

Effective immediately, several of Dish Network’s core English-language... Read more...