Deluxe Shares Gain Momentum Ahead of Earnings Report

Deluxe shares are demonstrating sustained upward momentum, having closed higher for five consecutive trading sessions. Investor anticipation is building for the payment service provider's upcoming quarterly results, scheduled for release on November 5. The critical question for the market is whether the company can replicate the surprisingly strong performance it delivered in its previous earnings reports.

All eyes are on the November 5 earnings release, which represents the next major test for the stock. Market expectations are elevated, and for good reason. The company's first-quarter 2025 results exceeded projections, with earnings per share reaching $0.75 against forecasts of $0.72, accompanied by revenue of $536.5 million. The second quarter delivered an even more impressive performance, with EPS of $0.50 that propelled the stock upward by a substantial 20% in the subsequent week.

Consistent Performance and Technical Strength

The equity continued its advance on Thursday, climbing 1.17% to reach $19.07. This movement extends an impressive pattern of seven positive sessions out of the last ten trading days, resulting in a two-week gain of 2.31%. This consistent upward trajectory, supported by increasing trading volume, indicates robust technical health for the security.

Should investors sell immediately? Or is it worth buying Deluxe?

Analyst Outlook and Price Projections

Market analysts maintain an optimistic stance toward Deluxe. The consensus rating of "Moderate Buy" is complemented by an average price target of $23.00, suggesting approximately 22% potential upside from current trading levels. More notably, projections indicate earnings per share could surge by 37% to reach $1.77 for the full year 2025.

Key Data Points:
- Support level established at $18.90
- Five consecutive trading days of gains
- Third-quarter earnings announcement: November 5
- 52-week low: $13.69 (recorded May 23, 2025)
- Average price target: $23.00 (representing 22% upside)

The central uncertainty remains whether the current rally will be validated by strong quarterly fundamentals or if investors face potential disappointment when the actual figures are revealed.