Deckers Outdoor Faces Critical Test as Hoka Growth Engine Slows

Investors in Deckers Outdoor are confronting a stark reversal of fortune as the company’s high-flying Hoka brand shows signs of deceleration, triggering a dramatic selloff in the footwear maker’s shares. The stock’s recent performance presents a troubling contrast to the double-digit growth rates that characterized previous quarters, leaving market participants to question whether this downturn represents a temporary setback or a fundamental shift in the company’s growth trajectory.

The severity of the market reaction underscores deepening anxiety about Deckers’ prospects. In just the past week, the company’s equity value plummeted by over 11%, wiping approximately $1.7 billion from its market capitalization. This decline forms part of a broader downward trend that has seen Deckers’ stock lose more... Read more...