Horton’s, Bold

D.R. Horton’s Bold Gambit: Dividend Boost and Ultra-Low Mortgage Rates Aim to Revive Fortunes

07.11.2025 - 12:15:04

Ultra-Low Financing as Sales Catalyst

As the U.S. housing sector continues grappling with elevated interest rates and softening demand, the nation’s largest homebuilder is mounting an aggressive counteroffensive. D.R. Horton has simultaneously announced an unexpected dividend increase and is attempting to lure buyers with a dramatic 0.99% mortgage rate promotion. The critical question facing investors is whether this two-pronged approach can reverse the stock’s persistent downward trajectory.

The more striking element of D.R. Horton’s new strategy involves a limited-time mortgage initiative featuring an exceptionally low 0.99% interest rate. Through its financing subsidiary DHI Mortgage, the company is offering this promotional rate for home purchases in select Texas communities, with the offer expiring Read more...

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