Bath & Body Works Shares Plummet on Dismal Earnings and Downgrades

Bath & Body Works Inc. (BBWI) faced a severe sell-off as its stock price tumbled following a disappointing quarterly earnings report and a subsequent wave of analyst downgrades. Investor confidence was shaken by the company’s failure to meet key financial targets and a significantly weakened full-year outlook.

The market reaction was intensified by swift and severe responses from major financial institutions. Morgan Stanley slashed its rating on the stock from “Overweight” to “Equal-Weight.” In a more drastic move, the firm’s price target was cut in half, falling from $43.00 to $18.00. Analysts expressed deep concern, suggesting the path to consistent growth may be “not only extended but potentially permanently out of reach.”

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