Amazon’s Aggressive Price War Strategy Intensifies Global E-Commerce Battle

Amazon is escalating its competitive stance with a strategic push into the budget retail sector, directly challenging emerging marketplaces like Temu and Shein. The e-commerce titan is launching a comprehensive global expansion of its discount platform, coupled with an extended series of sales events, aiming to fortify its market dominance. This aggressive commercial maneuver raises questions about the strategic rationale and its ultimate financial implications.

The financial backbone for this costly offensive stems from a different segment of the conglomerate: Amazon Web Services (AWS). During the first nine months of 2025, the cloud division contributed a substantial 60 percent of the company’s operating profit, despite accounting for only 18 percent of total revenue. Read more...