Amazon’s $2.5 Billion FTC Settlement Fails to Rattle Investor Confidence

This week, Amazon faced one of the largest financial penalties ever levied by the U.S. Federal Trade Commission (FTC), amounting to a total of $2.5 billion. The regulatory body accused the e-commerce titan of employing deceptive design tactics, known as “dark patterns,” to steer millions of consumers into costly Prime subscriptions priced at $139 annually. A further allegation claimed the company deliberately complicated the cancellation process. Despite the severity of the charges, the market’s reaction was unexpectedly muted by the week’s end.

Following an initial share price dip on Thursday, Amazon’s stock rebounded on Friday, closing the trading session in positive territory. Investors appeared to breathe a sigh of relief that the company had settled the dispute, thereby sidestepping... Read more...