Altria’s Global Partnership Signals Strategic Shift Away from Cigarettes

Facing persistent declines in its core US cigarette business, tobacco giant Altria is making a decisive move to expand its international footprint. The company has formed a strategic alliance with South Korea’s KT&G, marking a significant push into the global market for smoke-free nicotine products. This partnership represents a key element of Altria’s broader plan to diversify its revenue streams beyond traditional tobacco.

The collaboration centers on a global cooperation agreement designed to leverage the respective strengths of both companies. In a coordinated move, Altria’s subsidiary has acquired a stake in the Swedish company Another Snus Factory (ASF), coinciding with KT&G’s full acquisition of ASF. This strategic investment grants Altria access to the... Read more...