About You App Review: The Fashion Shopping Companion People Can’t Stop Downloading

You know that moment when you open five different fashion sites, get lost in filters, forget which one had the jeans you loved, and finally slam your laptop shut thinking, "I’ll just wear what I already have"? Online fashion shopping has quietly become a part-time job.

Too many tabs. Too many brands. Too many confusing size charts. And absolutely no sense that any of it was really built for you.

This is the frustration the About You App is gunning for. Instead of another generic online store squeezed into a mobile screen, it tries to be a personal fashion assistant in your pocket—knowing your style, your size, your budget, and your favorite brands, then surfacing what actually fits your life.

Meet the About You App: A Fashion Feed Built Around You

The About You App is the mobile extension of ABOUT YOU, one of Europe’s fastest-growing online fashion platforms. Available for iOS and Android, it pulls together thousands of brands and millions of products into a hyper-personalized feed that updates in real time based on your preferences and behavior.

Instead of dropping you into a giant catalog, it starts with you: your gender, interests, and the styles and brands you actually like. Over time, its recommendation engine—which About You SE & Co. KG has been quietly refining since launch—learns what you click, save, and buy, then reshapes your feed accordingly.

The result: less hunting, more discovering. Less “Does this fit?” and more “This looks like it was picked for me.”

Why this specific model?

There’s no shortage of fashion apps in 2026, so why does the About You App stand out in a crowded field of e-commerce players like Zalando, ASOS, and fast-fashion giants?

After digging through the official site, app store listings, and community chatter (including Reddit threads and European user forums), several clear differentiators show up:

• Genuinely personalized home feed: From the moment you log in, the app doesn’t just show what’s on sale—it shows what’s likely to match your taste. Outfits and items are curated based on your behavior, not a generic bestsellers list.
• Massive brand & product range: About You isn’t a single-brand shop. It’s a multi-brand marketplace featuring well-known global labels and regional favorites. Users highlight the variety: streetwear, premium, basics, and niche brands all live under one roof.
• Outfit ideas, not just products: The app puts strong focus on complete looks. You don’t just see a sweater—you see it styled with jeans, sneakers, and outerwear. That’s huge if you like the idea of “buy the outfit” instead of guessing what goes with what.
• User-friendly filters & navigation: Reviews often praise how quickly you can narrow down by size, fit, color, price, and brand. The interface feels more like a modern social feed than a spreadsheet of product tiles.
• Localized offers and campaigns: Because About You operates across multiple European markets, the app surfaces region-specific deals, drops, and editorial content tailored to where you actually live.

In practical terms, that means less time wrestling with menus and more time actually finding a pair of jeans that matches your budget, your size, and your vibe.

At a Glance: The Facts

Feature	User Benefit
Personalized Home Feed & Recommendations	See clothes and outfits that match your style instead of endlessly scrolling through irrelevant items.
Wide Range of Brands & Categories	Shop streetwear, premium labels, basics, sportswear, and more all in one app—no need to hop between retailers.
Outfit Inspiration & Styled Looks	Discover complete looks instead of single products, making it easier to build cohesive outfits from head to toe.
Intuitive Filters (Size, Fit, Price, Color, Brand)	Quickly narrow down to items that actually fit your size, taste, and budget without wasting time.
Wishlist & Saved Items	Bookmark pieces you love, track them over time, and buy when the price or timing is right.
Mobile-Optimized Checkout & Order Tracking	Complete your purchase in a few taps and follow your order status directly from your phone.
Localized Offers & Campaigns	Get market-specific discounts, drops, and promotions curated for your region.

What Users Are Saying

To get past the glossy marketing, we looked at app store reviews and Reddit discussions around the About You App. The overall sentiment is clearly positive, but not without some recurring pain points.

What users love:

• Easy, modern interface: Many users call out how clean and intuitive the app feels compared with older, cluttered e-commerce apps.
• Personalization that actually works: Over time, users notice the recommendations getting closer to their real taste, with some comparing it to a “fashion Spotify” feed.
• Brand variety and pricing: Shoppers appreciate seeing both accessible and premium brands side-by-side, often with competitive pricing and frequent promotions.
• Clear product details: Size, fit, and material info are generally seen as transparent, with good photos and descriptions.

Where users see room for improvement:

• Regional availability: The app is focused on European markets; users outside supported regions are either limited or can’t fully use the service.
• Returns & logistics dependent on local partners: Some negative reviews relate not to the app itself, but to delivery speed, packaging, or return handling, which can vary by country and logistics partner.
• Occasional performance hiccups: A minority of users report bugs after updates—slower loading or glitches in filters—though these are often resolved with subsequent releases.

Overall, the About You App earns solid ratings on both iOS and Android, with most criticism focused on operational logistics rather than the app experience itself. As the company About You SE & Co. KG (listed under ISIN: DE000A3CNK42) continues to grow, users will be watching closely to see if service quality keeps pace with expansion.

Alternatives vs. About You App

The fashion app space is competitive, and if you are already using big names, you might wonder how the About You App stacks up.

• About You App vs. Zalando: Zalando is a powerhouse with huge reach and logistics muscle. Where About You fights back is personalization and editorial-style outfit curation. If you value inspiration and a “this looks like me” feed, About You feels more lifestyle-driven, less catalog-like.
• About You App vs. ASOS: ASOS leans heavily into its own brands and trend-focused collections. About You, by contrast, plays marketplace curator, mixing many external labels and regional brands. If you like discovering new labels beyond one retailer’s in-house lines, About You has an edge.
• About You App vs. Fast-Fashion Apps: Ultra-fast-fashion apps often win on rock-bottom pricing but can be overwhelming, with questionable quality and sizing. About You tries to balance trendiness with brand trust and better product information, which can mean fewer bad surprises when the box arrives.

In short, the About You App doesn’t need to replace every fashion app on your phone—but it does make a strong case to be the place you go when you want curated, style-forward shopping rather than pure bargain hunting.

Who is the About You App really for?

If any of these sound familiar, you are squarely in the app’s sweet spot:

• You’re overwhelmed by choice and want an app that filters for you.
• You like the idea of outfit inspiration, not just random product grids.
• You live in (or ship to) a supported European market.
• You enjoy mixing high-street labels with more premium or niche brands.

If you’re outside the supported regions or hyper-focused on the absolute cheapest price every time, you might still find value—but it won’t fully replace your existing go-tos just yet.

Final Verdict

We live in an age where your music, movies, and news feeds are tailored to you—but your wardrobe often isn’t. That’s the promise the About You App delivers on: turning a messy, overwhelming fashion landscape into a curated experience that feels surprisingly personal.

It won’t magically solve every sizing issue or eliminate the quirks of shipping and returns. But as a shopping interface—the thing you actually touch every time you decide what to wear next—it’s one of the most thoughtful, modern, and genuinely user-centric fashion apps available in Europe today.

If you’re tired of wading through endless generic product grids and want a smarter way to discover clothes you’ll actually wear, the About You App is absolutely worth the download. Open it, tell it who you are, and watch your fashion feed start to look a lot more like… you.