A Surprising Alliance and Record Sales: Amazon’s Strategic Moves

In a move that has sent ripples through the tech sector, Amazon is fortifying its market dominance through an unexpected partnership with one of its chief rivals. This strategic shift coincides with the company celebrating record-breaking Black Friday sales, presenting a multifaceted picture for its equity.

Data from Adobe Analytics confirms Amazon’s continued retail supremacy. On Black Friday 2025, U.S. online commerce generated historic revenue of $11.8 billion, marking a 9.1% increase year-over-year. A significant milestone was reached as over half of all sales originated from mobile devices for the first time, highlighting the decisive shift toward app-based shopping. Notably, AI-powered shopping tools were a major driver, increasing traffic by approximately Read more...