A Day of Extremes for Meta: Regulatory Storm Clouds as Threads Overtakes X

Meta Platforms Inc. experienced a day of stark contrasts this Thursday. On one hand, its newest platform, Threads, achieved a significant milestone by surpassing its rival X in mobile user engagement for the first time. Simultaneously, the social media behemoth found itself confronting the threat of a multi-billion dollar penalty from European Union regulators. This juxtaposition highlights the dual challenges of aggressive growth and increasing regulatory scrutiny facing the company.

In a notable shift within the social media landscape, Meta’s Threads app has overtaken X in daily active mobile users. According to data from the analytics firm Similarweb, Threads attracted an average of 130.2 million daily active users on mobile devices during the week of September 15 to 21. This figure... Read more...