ROCKBERG Unveils Its Christmas Special Edition: A Premium Strong Beer Crafted for Festive Celebrations

Pouring crystal clear with a creamy white head, the beer offers an inviting, festive aesthetic perfectly suited for year-end celebrations.

Imported hops shape the aroma with crisp floral and herbal notes, complemented by a gentle malty sweetness. The beer’s malt-forward flavour profile, balanced by refined bitterness, results in a smooth, lingering finish. With an alcohol content between 5-8% V/V, the Christmas Special Edition offers strength without sacrificing drinkability—balancing complexity for enthusiasts with effortless enjoyment for casual consumers.

“Rockberg’s Christmas Special Edition is crafted to bring purity, clarity, and bold refreshment to the season,” said Mr. Bikramjeet Singh Chadha, Executive Director, The Adie Broswon Group. “This launch reflects our vision of creating world-class beverages that honour Indian craftsmanship while appealing to global sensibilities.”

The brand’s festive release is set to complement gatherings throughout the holiday period, offering a premium choice for consumers seeking quality and authenticity. As Rockberg celebrates the close of the year, the brand extends wishes of good cheer, good fortune, and responsible festivities.

Rockberg’s sustained growth in India has paved the way for its international expansion, with exports now scheduled to the UAE, Oman, Singapore, and Malaysia. This global roll-out reinforces the Adie Broswon Group’s commitment to excellence and strongly aligns with the Make in India initiative, spotlighting India as a high-quality manufacturing hub. With a blend of tradition, innovation, and global ambition, Rockberg continues to redefine how Indian brands are perceived on the world stage.

“Taking Rockberg to international markets is more than an export milestone—it’s a statement of India’s rising capability in premium beverages,” said Mr. Vishal Joshi, AVP Exports, The Adie Broswon Group. “Our approach ensures Rockberg remains deeply rooted in its Indian identity while delivering a universally appealing experience to consumers worldwide.”

Rockberg — Boldness Brewed.
Drink responsibly this festive season.

Rockberg Christmas Edition