Radico Khaitan Brings the National Award-Winning Luxury Vodka the Spirit of Kashmyr to Maharashtra and Goa

Business Wire India

Radico Khaitan Ltd., one of India’s largest homegrown alcobev companies, announces the launch of The Spirit of Kashmyr, a true luxury vodka, in Maharashtra and Goa. The roll out began last month in Uttar Pradesh.

The Spirit of Kashmyr, India’s first homegrown vodka in the luxury segment, has already made waves in the industry. Within just a month of its launch, the brand has been recognised with its first national award, winning the prestigious title of ‘Best Luxury Vodka’.

Maharashtra, being one of India’s most dynamic alcobev markets, sets trends that influence consumer preferences across the country. On the other hand Goa, with its cosmopolitan culture and global tourist appeal, is one of India’s most vibrant alcobev hubs. The two markets thrive on experimentation, with consumers eager to explore premium and ‘Made in India’ spirits making them essential markets for Radico’s premiumisation journey.

Inspired by the soul of Kashmir and infused with its rarest treasures, The Spirit of Kashmyr is more than a spirit, it is an experience drawn from the snow-kissed landscapes of the valley, the regal warmth of Pampore saffron, and the poetic stillness of Dal Lake at dawn. The brand introduces two exquisite variants – Indian Natural Vodka and Indian Saffron Vodka, each crafted to reflect the purity, depth, and heritage of its origin. At the heart of this luxury vodka lies Pampore saffron, an ingredient as rare as it is regal, steeped in centuries of Indian heritage and once reserved for royalty. Adding to its allure is the bottle itself, a visual ode to Kashmir’s natural splendour. The bottle beautifully captures the ethereal charm of Kashmir’s changing skies. Its artwork gracefully transitions from the snow-capped Himalayan peaks to the delicate saffron flower; every hue pays homage to the valley’s poetic beauty. Topped with an exquisitely crafted, crystal-clear cork, reminiscent of Kashmir’s Mountain springs, the brand is adapted from the heart, soul and crown of India, for the world.

Commenting on the launch, Abhishek Khaitan, Managing Director, Radico Khaitan Ltd., said, “With The Spirit of Kashmyr, we mark a key milestone in Radico Khaitan’s premiumisation journey. Mumbai remains one of our most strategically important markets, contributing significantly to Radico Khaitan’s domestic volumes. Launching here allows us to connect with a diverse and discerning consumer base that appreciates both luxury and authenticity. This demonstrates our assurance and dedication to creating world-class brands that honor India's rich history while striking a deep chord with the changing preferences of modern consumers. Our goal with this vodka is to strengthen India’s presence on the global luxury spirits map and further expand our footprint across international markets. The Spirit of Kashmyr embodies the essence of Bharat's heritage, the foundation upon which its spirit was built."

 

is a proud tribute to the soul of Bharat, crafted from the rare saffron of Pampore and pristine spring waters of the Himalayas. With this foray into luxury vodka, we are poised to set new benchmarks in the category. This is our most heartfelt salute to the spirit of a nation that stands tall in its roots and richer in its identity.”

Recognising a clear gap in the industry, The Spirit of Kashmyr proudly becomes India’s first homegrown luxury vodka brand, crafted to meet the rising demand for premium, culturally rooted experiences. It is priced at INR 4000 and 3500 in Maharashtr and INR 3300 and 2800 in Goa respectively, for the saffron and natural variant.

The national award-winning luxury vodka, The Spirit of Kashmyr, is now available in Uttar Pradesh, Maharashtra and Goa

About Radico Khaitan Limited

Radico?Khaitan Limited (“Radico?Khaitan” or the Company) is among the oldest and one of the largest manufacturers of IMFL in India. Earlier known as Rampur Distillery Company,?Radico?Khaitan commenced its operations in 1943 and over the years emerged as a major bulk spirits supplier and bottler to other spirit manufacturers. In 1998 the Company started its own brands with the introduction of 8PM Whisky.?Radico?Khaitan is one of the few companies in India to have developed its entire brand portfolio organically.

The Company’s brand portfolio includes Rampur Indian Single Malt Whiskies, Sangam World Malt Whisky, Kohinoor Reserve Indian Dark Rum, Spirit of Victory 1999 Pure Malt Whisky, Jaisalmer Indian Craft Gin, Royal Ranthambore Heritage Collection Royal Crafted Whisky, Morpheus Rare Luxury Whisky Morpheus and Morpheus Blue Brandy, The Spirit of Kashmyr, Magic Moments Vodka, Magic Moments Remix Pink Vodka, Magic Moments Verve Vodka, Magic Moments Dazzle Vodka (Gold & Silver), 1965 The Spirit of Victory Premium XXX Rum and Lemon Dash Premium Flavored Rum, After Dark Whisky, 8PM Premium Black Whisky, 8PM Whisky, Contessa Rum and Old Admiral Brandy.

Radico?Khaitan is also one of the largest providers of branded IMFL to the Canteen Stores Department (CSD), which has significant business barriers to entry. The Company has distilleries situated in Rampur, Sitapur and Aurangabad, Maharashtra which is a 36% joint venture. The Company has a total owned capacity of 321 million litres and operates 44 bottling units (5 owned, 39 contract and royalty bottling units). It is also one of the largest exporters of Alcoholic beverages from India, with brands available in over 100 countries.